Biz Rockets

Always measure !
I strongly believe in the Lean approach :  http://theleanstartup.com/principles 
Before taking any corrective actions, measure where you are at, or else, how would you measure the progress ? 

1 – Load speed

Check the load speed : 
– https://tools.pingdom.com/

2 – Responsive and Mobile

Test on different device formats
– https://developers.google.com/speed/pagespeed/insights/

3 – SEO – Search Engine Optimization

Make sure your ranking in google is optimized
– https://www.google.com/ 

What are the keywords you want to be found with ? 
What is your current ranking ? 

4 – Track and grow the visits

Track the number of visits and advertise

– Google Analytics
https://analytics.google.com/
– Google Ads
https://ads.google.com/

5 – Analyse your competition 

Who else appear in Google with your keywords ? 
What do they do eventually better ?